Surveys and market research: what's to know about it


Short Intro

The market research is an essential part of making and selling a product or service.

Ever since trading and sales exists, the fact that you know what your customers and potential customers want it's of great importance.

Therefor eventualy appeared the companies that specialised in market research, offering their services to those who needed to know their customers needs.

There are 3 major ways of collecting the data:

  • face to face
  • over the phone
  • over the internet

The internet era

Advances in technology and the ongoing development of the internet have brought the opportunity to conduct market research at lower costs comparing to face-to-face and over the phone methods.

So instead of paying someone to ask the questions the companies pay a smaller percent of that to the one that answers the questions, keeping in the equation only the surveyed person thus reducing the costs.

Categories of survey and market research websites/companies

Briefly said, we can find on the internet 3 main categories:

  • the actual market research companies;
    • + are free to join
    • - you have to find them yourself
  • directories of market research companies
    • + they provide a list of survey companies
    • - you pay a one time fee to be a member
    • - you have to find them yourself
  • scammers that pose as the first 2

Why should you/I do this, completing surveys

Well, here's a couple of reasons for you:

  • if you want some extra money ($2 - $75/survey)
  • if you want/like to win a prize or get rewards (products, gift certificates, holiday tickets, and more)
  • and if you have some spare time (5 - 15 min/survey)

THEN...why shouldnt?!

Consider this webpage as a free directory offering you a list of companies that conduct market research.

The list will get bigger as we separate the good from the bad offering you only the best and honest ones.

The only fee to us would be you joining these companies wich of course it's free to join.

Bottom line is, you only have to gain.


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